How to Use TikTok for Business 2023 -viral success

How to Use TikTok for Business
Business on tiktok

How to Use TikTok for Business 2023

With 1 billion monthly active users from all over the world, TikTok is becoming one of the most popular social media platforms . While this large user base may be enough for brands to embrace the platform, there's also the fact that TikTok users spend about $110 million per month, making it the highest-grossing non-gaming app .

If this convinces you to use TikTok for your business, this article will help you get started with the platform . Read on to learn how to start with TikTok for business .

Who Should Use TikTok ?

Now you might be skeptical about using TikTok for your business because “isn’t it just for Gen-Z ?” Although the platform has a large number of young users, TikTok is popular among middle and young -aged users . 

According to statistics, 25% of TikTok users are between the ages of 10 and 19 . Meanwhile, the 20-29 age group accounts for 22 .4% of the platform's user base . The 30-39 age group accounts for 21 .7% of TikTok’s total audience .

Additionally, 20 .3% of users are between the ages of 40 and 49 . People over 50 make up the remaining 11% . So if your assumptions about the platform's demographics are keeping you from using TikTok, these numbers suggest that the platform's audience is much more diverse than you might think .

Plus, the platform isn't just for entertainment content (though that category is certainly popular) . TikTok also sees a wealth of informational and educational content from brands and influencers . That's why you can see even the most unlikely brands win on this platform .

Who knew the Chartered Certified Account Association (of all things) would find its place on TikTok ? Working with influencers like @deafimmy, ACCA has been able to break down stereotypes and connect with younger audiences .

So, if you think TikTok isn't the right platform for your industry, you might want to reconsider . Take a look at what your competitors are doing to see if there are creative ways to use the platform for your business .

TikTok business account vs creator account 

Small Business TikTok Ideas

login tiktok with username

TikTok for business
TikTok for business

Steps to Using TikTok for Business

If you're convinced TikTok is the right choice for your business, it's time to learn how to get started . Here are some important steps to use TikTok for business :

Creating Your TikTok Business Account

The first step is of course to create a business account . To do this, download the app and sign up with your phone number or email address . If your business has a social media account, you can also use that account to log into TikTok .

On your "Me" page, click the " . . ." button at the top and select "Manage Account" . Select the option to switch to a business account, choose the category that best suits your industry, and that's it . You now have a TikTok Business account that you can use to engage with your audience and post content about your business .

How to Use TikTok for Business
How to Use TikTok for Business

 Optimizing Your Profile

If you're serious about using TikTok for business, having an account isn't enough . After setting up your account, you will have the option to edit your profile . This is an important step, as your profile serves as the digital face of your business . Therefore, it is important to optimize it to truly represent your brand .

This means updating your bio, profile photo and URL . Here are some best practices to help you get this step right :

Choose a perfect photo that represents your brand

Your profile photo should not only look good, but also visually represent your brand . Make sure all your social accounts have a consistent and coherent visual identity . This will involve using the same logo and/or colors to help people create an instant connection between your TikTok profile and your brand .

For example, Chipotle uses the same profile photo as Twitter and Instagram . This helps them maintain a consistent brand image .


Summarize your brand in a short bio

On TikTok, you only have 80 characters to write a short description of your brand . To make the most of this space, keep it short and sweet without losing the essence of your brand . You can add your slogan or tagline . Or you can even add a short bio that fits your brand personality .

BUXOM Cosmetics used just three words in their TikTok profile to fit with what they stand for big, bold and se*xy . It's short and to the point, which fits the brand's personality very well .


Be strategic about your URL

TikTok allows you to add a clickable URL to your profile . Therefore, you have to be strategic about which links to add . Depending on your goals, you could link to your homepage, landing page, blog post, or even an app download page . However, make sure the URL is recognizable so it can be trusted - this is a key factor in getting people to click on your link . It should also be clean so as not to confuse people .

For example, Florence by Mills includes a link to her LikeShop page so viewers can quickly find (and buy) products from her TikTok feed . The URL clearly displays the brand name, so it looks clean and reliable . Likewise, you can easily direct people to your content or products using additional links in your bio tool . Here are some powerful tools for this purpose :

 Understanding Your Target Audience

While your specific goals may be unique, one of the main reasons you use TikTok is to connect with your audience . But you can’t connect with them if you don’t create the type of content that resonates with them . So it's important to take a closer look at your audience and understand what they're interested in .

As we've established, TikTok has a diverse user base, although it's probably most popular with Gen Z . Consider where TikTok's user base overlaps with your target demographic . Or, you could even look for ways to reach new and unexpected audiences .

Regardless, be sure to research these audiences carefully to understand their behaviours, likes and interests so you can develop a compelling content strategy that resonates .

BarkBox knows exactly who their target audience is and what type of content they want to see . They use TikTok to share funny animal videos that parents and animal lovers will enjoy or find relevant .


Learn how the TikTok algorithm works

Understanding how the platform's algorithms work is a vital step if you're serious about using TikTok for business . You need to understand the factors that affect the TikTok algorithm so you can use them to your advantage and increase your visibility on the platform .

This will involve including relevant headlines and relevant and popular hashtags to increase visibility with the right audience . In addition to information about your video such as subtitles and hashtags, user interaction also plays a vital role in influencing the algorithm .

So it's important to create content that people want to see and interact with . The goal is to increase engagement with your target niche so more people notice your content on their For You pages .

Also, using popular TikTok voices is another great way to increase your popularity in the TikTok algorithm . Find ways to use them in your videos so people looking for audio can more easily find your content .

Factors that influence the algorithm include :

  • Location is a key influence on TikTok's algorithm .
  • trending hashtags and sounds
  • user interactions

Factors that do not influence the algorithm include the following :

  • performance record
  • age of videos
  • number of followers

Since the algorithm doesn’t take into account the number of followers or past performance of content, every piece of content has a chance to go viral .

@theredchickz Replying to @ebk.wrxckless you can get it on the side bro #fried #chicken #friedchicken #theredchickz #losangeles #la #coleslaw #pickle #pickles #bread ♬ La Vida - Snow Tha Product

How to Use TikTok for Business
 Business on tiktok

Scoping Out the Competition

Are your competitors on TikTok ? If yes, what are they doing ? What type of content are they creating, and are their fans engaging with it ?

Looking at your main competitors and what is/is not working for them is a great way to develop your TikTok strategy . Since they've already tried the platform, they can serve as a valuable source of insight into your business .

Make sure you keep an eye on the types of content that get the most engagement . See if there are any creative ways to replicate or draw inspiration from it .

 Developing a Powerful Content Strategy

Based on your research, you can start building your TikTok content strategy . This includes details like the type of content you'll create and how often you'll publish new content .

While entertainment and dance content seem to dominate the platform, informative and useful content is just as popular . That means how-to and tutorial videos, DIYs, life hacks, advice, and more . So, find a way to incorporate these categories into your content strategy to engage your audience . And make sure you try to balance different content types to diversify your feed and attract different types of people .

For example, a fun and entertaining video like BarkBox can be great for general engagement . But you can also provide tutorial videos on how to get the most out of your product to inform and inspire your audience . This is a great way to get people more interested in your branded content so they keep coming back for more .

Take for example how Le Creuset regularly shares cooking videos using the brand's cookware products . Many of these videos showcase products that speak for their quality . Others are just to please the eyes and entertain the audience .

Additionally, you should also create platform-specific content calendars . Just like on other social networking platforms, consistency is critical to maintaining a strong presence on TikTok . Therefore, creating and following a content calendar can help you stay motivated and maintain the correct posting frequency .

@lecreuset Indulging has never been so beautiful: Meet Ganache. 🤎 #lecreuset #lecreusettiktok #foodtiktok #foodtok #tiktokcooks #kitchendecor #kitchenstyle ♬ original sound - Le Creuset

Work with influencers 

With the ability to reach millions of users simultaneously, influential TikTokers have the power to make your business an overnight success . Promoting your brand with the right influencers in front of their followers is a great way to instantly increase your visibility on the platform .

Your TikTok influencer marketing strategy can be as simple as getting influencers to briefly mention your brand . But ideally, you'll find a way to showcase your product or service in a way that resonates with your followers . You can also do duets with influential creators, have them use your brand hashtag, or have them promote your brand challenge to encourage participation .

There are some influencers that have a larger following, so they are more expensive than those with smaller followings . Some of the biggest :TikTok influencers are as follows

  1. Addison Rae
  2. Baby Ariel
  3. Charli D'Amelio
  4. Loren Gray
  5. Zach King
  6. Dobre Twins

When mattress brand Simmons wanted to use TikTok to connect with a younger generation of consumers, they partnered with various TikTok influencers . These influential creators helped spread the word about the brand's #Snoozzzapalooza hashtag challenge by encouraging more than 2 million video submissions and generating 6 billion video views .

Gymshark is an example of a successful influencer marketing campaign . To appeal to fitness enthusiasts, it launched the 66 Days : Change Your Life challenge, which asks users what their goals are for the next two months . It partnered with six influencers and used the campaign hashtag #Gymshark66 . The winner wins a year's supply of Gymshark merchandise . The campaign garnered more than 45 .5 million views .

Businesses need to have a clear purpose when working with influencers so they know what the organization is trying to achieve . The goal can be to increase the number of followers, achieve sales figures or increase brand awareness . Following best practices with influencer marketing -- such as letting go of control, building a strong foundation and playing out all scenarios -- helps shape this campaign .

After setting a goal, the influencer may have some ideas on how to achieve it . These influencers should have a little creative freedom to make the campaign feel real . Influencers bring up ideas and concerns that companies may not have thought of . There are two types of influencers who can have different types of followers : celebrities and industry experts .

Track results throughout the campaign to see if goals are being met . With clear goals in place, it's easy to see if changes need to be made or if the campaign was a success .

@montanatucker Since all other festivals are cancelled, I’m headed to #Snoozzzapalooza ! Who’s coming ?! #Simmonssleep #sponsored ♬ #SNOOZZZAPALOOZA - Simmons

 Maximize your reach and impact with TikTok ads

Another great way to get an instant boost to your TikTok business is by paying for TikTok ads . Since this requires some financial investment, it's important to set up and manage your TikTok ads carefully to get a good ROI . This starts with a realistic and clear goal and a defined target group .

You can then design your ad with both of these factors in mind . Create a powerful TikTok advertising strategy to help your business get in front of and impress the right people .

 Use Analytics to Grow and Optimize

After all, success on TikTok requires constant optimization . Take advantage of TikTok's analytics tools to track your performance on the platform and find opportunities for improvement . Use these tools to measure engagement metrics, hashtag coverage, and optimal posting times for specific content . some tools also help you identify potential influencers and predict upcoming trends .

These insights can be used to plan ahead and optimize your content strategy for better performance . For example, if you post when you're getting a lot of engagement, your content's visibility may increase .

Participate in TikTok challenges

TikTok thrives on challenges, which tend to go viral as users try to get more creative . To capitalize on this, businesses can create a branded hashtags challenge, a three- to six-day event to promote user-generated content .

Organizations should set goals to identify challenges such as Selling a new product, promoting an event, or increasing brand awareness . These goals help set the challenge, which can be subtle or simple .

For example, Colgate created the hashtag challenge #MakeMomSmile to celebrate Mother's Day . The challenge is open-ended, asking TikTok users to come up with creative ways to make their mom smile — it could be a good joke, breakfast in bed or poetry . Colgate's challenge was viewed 5 .4 billion times .

Reach out to locals by posting location

Location is an important factor in building brand awareness for local businesses . Discuss the business location in the video and include the location in the hashtags and captions . It helps people find a business . Create location-specific videos to make it easier for customers to understand your business .

How to Use TikTok for Business
 TikTok for Business

Here are some steps for using TikTok for business promotion .

Advertise on TikTok

TikTok offers businesses a variety of advertising opportunities, even if they don't focus on selling ads . These ads are inserted into TikTok platform . Below are the different types of ads on TikTok .

Brand takeovers

Brand takeover ads appear when users open the TikTok app . The format includes three seconds of photo or video . They tend to be more expensive than in-feed ads, and advertisers can only run one takeover ad per day, depending on interest .

In-feed ads

Users see these ads as they scroll through their feeds . In-feed ads are short, lasting up to 60 seconds, but can link to a website or app store . These ads also allow users to like, comment and share the content as it is more native content .

TopView ads

TopView ads are full-screen videos that appear first in a user's stream . Typical length is up to 60 seconds . There is nothing in the way of this view . According to a TikTok poll, 72% of respondents preferred this version of the ad . Respondents to this survey also indicated that they like natural placement on the platform .

For social media marketing, the five pillars involve strategy, publishing and planning , listening and engaging, analyzing, and reporting and promoting . to measure the success of planning a campaign, include all these areas .

How to Make a TikTok Video

  1. In TikTok, tap the black + button and give TikTok the necessary camera, microphone, and photo permissions .
  2. select from 15-second or 60-second video options .
  3. Add music and effects . TikTok owns the copyright to the music, so you don't have to worry about copyright infringement . Tap the "Sound" button at the top of the screen to add a song . Then, browse the library by genre, new releases and trending music .

Add the following effect on the right side of the screen :

  1. Change the frame rate .
  2. Improve blemishes with Beauty Mode .
  3. Add filters for screen color and contrast to make the theme more attractive .
  4. Create video clip timers by pausing and repositioning .
  5. Rotate the camera backwards or forwards .
  6. To the left of the red record button are effects . There are different effects to enhance the video, such as face filters or emojis .
  7. When the video is ready, click the upload button to the right of the record button .

How to share video

After adding music and effects, tap the red circle with a red check mark at the bottom, then click Next .

Add a link, enter a description and create hashtags . Tag people and decide who can see the video - for example, create a public post or just followers .

Click the "Publish" button to publish the video . Besides TikTok, there are other social media platforms to choose where you want to post your videos .

Frequently Asked Questions

How do I promote my small business on TikTok ?

You can promote your small business on TikTok by posting quality content regularly, engaging with your audience, using popular hashtags and TikTok voices, and collaborating with influential creators .

Is it better to have a business account on TikTok ?

Having a business account on TikTok is better for brands as it gives you access to many tools and features that are essential for promoting your business on the platform

How do I promote my brand on TikTok ?

Partnerships with influencers, paid ads, and brand hashtag challenges are some of the best ways to promote your brand on TikTok

How do you promote a product on TikTok ?

You can promote your product on TikTok by sharing tutorials on how to use it, showcasing it in a beautiful setup, and having it showcased by influential developers

What is a TikTok business account ?

A TikTok Business Account is an account specifically designed for brands and businesses . It includes many features that give you access to powerful analytics and TikTok Ads Manager

Making TikTok Work for Your Business

Now that we've collected all the necessary steps for you, it's time to follow them and start using TikTok for business . Make sure you start with a strong presence "profile", a defined audience, and a strong content strategy to succeed and improve your chances of success on the platform .